A moment with creative director Cristina Guerrero Fernández on finding her creative rhythm

In the kaleidoscope of creativity, Cristina finds her rhythm, guided by a philosophy anchored in balance and acknowledgment of origins. As a creative director, her inspiration is a fusion of research and visual exploration, shaping narratives that range from writing pieces to collaborative projects. Beginning her day with a meticulous to-do list, Guerrero's mornings are a quiet celebration of sunlight and fresh air.

How would you describe your personal philosophy on living well?

Living well, to me, involves finding balance and alignment within myself and my actions. It is not just about the big picture but also about the small, meaningful decisions that contribute to the well-being of the community I am a part of. Decisions grounded in agency, acceptance and acknowledgment of my origins.

Where do you draw inspiration for your work and creative projects? Are there particular rituals that consistently stimulate your creativity?

My creative process is research-based and starts with a concept that is often developed from readings or visual references. At other times, it sparks with an insightful conversation, a movie, an exhibition, taking form into a narrative: a writing piece, a still life series, a collage… Part of the inspiration comes from exploring new formats, openness, enjoying the process itself, and through collaborative work. I don’t find inspiration stimulated by rituals, but I would rather say that it is instead an ongoing journey fueled by passions and personal interests.

With commercial commissions, I follow a similar process. The client sometimes provides a concept or a reference, which I develop into a creative brief that guides the outcome, usually a visual narrative that is created alongside a team. There is less or no space for the unexpected in this typology of projects, and inspiration comes through hours of work and planning.

Can you walk us through a typical day in your life as a creative, from morning routines to winding down in the evening? 

My day-to-day is very dynamic. Some periods have a heavier workload, with long days on sets, while others are spent sourcing materials and props on the road, researching through books, the internet, or archives. Other weeks are for writing or filled with pre-production work in the studio. However, my workdays always start by checking a to-do list written the previous night.

I am not a morning person, so not many morning routines for me… waking up with the sunlight, opening the windows to feel the fresh air entering the house - even on the coldest days! - and a big glass of water. Sunscreen is a must before leaving home, and if my schedule allows, I go for a morning walk. 

It is usually during the evenings when I find time for winding down, perhaps a yoga or pilates class, reading or cooking with my partner.

Can you describe the overall design philosophy or style that you've embraced in creating your home sanctuary? How does it reflect your personality and preferences?

Natural materials that age beautifully, vintage and timeless furniture, neutral colours and functionality. The objects are sourced slowly, they often have a story behind them or carry a memory from a trip, or are a secondhand find. Lighting is another important aspect, low and warm light, with some key lamps and lampshades. 

Beyond the aesthetics, smell plays a big role for me – essential oils, beeswax candles, and incense– a reminder to slow down and reconnect. The textural side feels relevant too, with cotton, linen, and wool fabrics dressing the space, providing a comfortable touch. Plants are just as important, bringing life into the space… We have cooking herbs and vegetables growing in our little courtyard that are part of our seasonal cuisine.

What does your workspace look like, and how have you personalised it to enhance creativity and focus? 

My workspace tends to be very minimal, a glass desk with only a few books and objects that inspire the project I am working on at any time. I reset the space and bring relevant materials when a new idea starts, reflecting each process. The studio also has a shelving area with a collection of found and sourced props, some from past projects and others from a small collection of miscellaneous objects. 

Other times, I enjoy working from cafes and libraries, with background noise and social environments inspiring the creative process. 

Given the demands of a creative career, how do you prioritise self-care? Are there specific self-care practices or rituals you integrate into your routine?

A healthy diet is my top priority, helping to maintain energy levels and ensuring good rest, along with regular exercise. I also enjoy the practice of walking as a meditation, being immersed in the landscape and sounds that surround the journey… finding mindfulness. 

A lifelong learning attitude is very important to me; allocating time for continuous learning not only enhances my understanding of my work and myself, but also assists in navigating the complexities of the world that we live in.

How does travel influence your creative perspective, and are there any memorable travel experiences or places that you have stayed that left a lasting impression on you?

I worked as a designer in sustainable fashion during the early years of my career.  I was based in my hometown Barcelona and often traveled to New York, LA and around Europe for business. In between meetings, I spent as much time as I could visiting galleries, exhibitions, libraries, bookstores, local makers… This period was very eye-opening for expanding my understanding about art and design.

What are some personal passions that bring you joy and inspiration?

Gardening is one of my passions. I enjoy watching growth, abundance unfolding from a little seed, observing the seasonal changes and the webs of life around these human-maintained ecosystems.

Have you read any books or watched any films that left a lasting impression on you?

In cinema, the French New Wave and films by Agnes Varda, Eric Rohmer, Godard... What seems interesting to me about the movement is the simplicity of how they narrate social, political and human issues from a very personal perspective and have a distinctive visual style. There is beauty and imperfection in each frame. 

Also, the work of writer and art critic Suzi Gablik has been very insightful. One sentence I often revisit is from 'The Reenchantment of Art' (1991), where she deconstructs aesthetics while defining the role of art with a sense of community: “To create today is to create with responsibility.”

Do you have any guides or mentors in your life that have impacted your journey in a positive way?

I have encountered many women in my life who have been, and still are, guides and mentors. During the first years of my adulthood, my sister Sara and I connected on a creative level and through our practice. She is a photographer, filmmaker and model, and her role has had a great impact and influence on my career development. Following our shared passions and interests, we co-founded Udde – an ongoing platform that accommodates both our personal projects and commissioned work. 

Also, Tea Sirbiladze – co-founder of Paris Image Unlimited – is a very very good friend whom I worked with during our fashion years. She is one of the most talented and multifaceted artists that I have ever met, a generous mentor and guide, whose advice and deep sensibility have significantly shaped my processes and vision.

Since moving to Melbourne, I encountered a creative community that has been very supportive. Two of the first people that I first met here and worked with were the photographer Lillie Thompson and artist Lilli Waters, both have become good friends and ongoing collaborators.

Where is your favourite place to escape to when you need to take a breath?

A book, a movie, a place visited for the first time, a swim in the Mediterranean or an escape outside urban boundaries…